Recently my university was approached by the local fire service to create a short video for their current campaign, warning young people not to drink and drive. Last night, myself and my team went down to he fire station to look at the wrecked cars we were planning on using in our campaign video. The premise of our video is that young people will be more affected by the materialistic loss if their car as they already know about the danger to their lives. By taking this alternate approach I hope to create a video with a big impact.
The idea is self is still quite basic but I know the rough outline for the video:
- A brand new car is shown, young people are laughing about inside.
- A pint glass filling up with beer, images of car crashes shown using opacity in the beer.
- A shot of the wrecked cars .
- Our message is "This is your car's graveyard, Where's yours"?
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